Oti’s Blog

Direct mail marketing can be a great way for a chiropractic office to develop new customers. The chiropractors can advertise an introductory special and in this way people who have back problems or aches and pains can come in and find out what is going on. It makes sense for new patients to come in for the introductory offer because preventative maintenance ahead of time can usually had off disaster is back problems later.

It behooves chiropractic offices to participate in direct-mail marketing programs by putting their discount coupons into mail out packages. When doing this it also makes sense to include those zip codes within a 25-mile radius in rural areas and a 15-mile radius within the city. Use direct-mail marketing and such discounts?

I would recommend doing it at least four times per year in those zip codes with in that radius, because people do not always opened these discount packages, but sometimes they do. Additionally, there will be new people moving into the area and replacing those people who have moved out of the area. This means a steady stream of new customers coming into the chiropractic clinic to replace the attrition of those people moving out of the area. Please consider all this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Those of you who have been following the various AdSense forums — and that’s everyone, right? — will have noticed that Google has been making a couple of little changes: Four ads are back in the ad units instead of two; and the latest themed ad unit (the one with the cute dogs for the Chinese New Year) didn’t override our ad settings and put borders back where there shouldn’t be any, like the previous themes did.

That’s all good news.

Having four ads in my ad units was driving me crazy. It wasn’t that I saw any significant drop in overall revenues but having spent hours optimizing my sites to show four-ad units, to see the layout of my pages changed by Google without a heads-up was pretty frustrating.

I just wish that Google would let us know what they were thinking. Even if we couldn’t change their decision, it would certainly help us to prepare so that we can make the most of it.

That’s it as far as my complaints go though, because I have to say I’m pretty impressed with the way Google responded to our comments.

A lot of people had been complaining about only receiving two ads instead of the four they’d planned for. And many publishers had pointed out that the borders in their themed ads and the loss of their optimization had hit their CTR. It’s good to see that the folks at Google follow what we’re saying and act on it.

In fact, I really think that these forums are one of the greatest things about building up AdSense. (Yeah, I know I’m preaching to the choir here but I think it’s worth saying.) I talk a lot in my books and presentations about the different ways to optimize a site for AdSense, but these forums are really some of the best resources for new ideas. Everyone who uses AdSense should be reading them on a regular basis, checking out what other people are saying, implementing the recommendations made by people who have been there and done that, and at the very least getting moral support for the times when things don’t go quite the way you planned.

These AdSense forums really work… they certainly worked on Google.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com Joel invites you to download a free copy of The Internet Money Tree at http://www.internetmoneytree.net.

There are many ways to search for a person both online or offline, which are mostly free of charge. However, searches can often take up a valuable portion of the user’s time, so locating someone easily and efficiently would often require the help of a professional search firm.

If you already know the person’s name, you can easily start your search from home, on an internet-enabled computer using search engines such as Google, which can help to find any mention of them. This person may also be a member of social networking sites such as MySpace or Facebook. This may help give insight into the person’s current area of residence or current relationship status. Checking civil and court records can also give information as to relationship status as well as any past criminal offences.

Some professional people search companies operating on the Internet have access to databases worldwide, so if you have time, a fast internet connection and a person’s name, it can be very rewarding. They do charge a small fee, but can often turn up information such as current and past addresses, telephone numbers, criminal background, and even employers and addresses of neighbours.

When searching for a person, or people yourself, it makes it easier to have a starting point, something which can be linked to that person. This may include their name, the school or college they to, their favourite place to visit or hang out at, any old addresses or phone numbers and any common friends. Once you have your starting point, it’s much easier to work around, as the information you gather would lead your closer to the person you are trying to find. Searching in a telephone directory can also be an extremely effective yet simple method of finding someone.

However if you want to save time and money, it’s probably best to go with a search firm. They work quickly and efficiently and narrow down the search to the most likely places on the internet that the person would show up. They do charge a small fee but it’s worth it as it cuts down the search time tremendously.

Did you find this article helpful? Already have the name of the person you are searching for? Find current addresses and phone numbers for virtually anyone in the USA, Canada and Western Europe! For more information and to begin your search, click here now!

Dedicated hosting involves a specific server for a website and is allotted for its exclusive functioning. It is called dedicated, since there is a single server committed to ?host? or run the website. Shared hosting, on the other hand, has the same server that hosts a number of websites. This reduces running costs of a server and is relatively inexpensive compared to dedicated hosting. In this case, the provider takes care of servers, softwares and other requirements that are uniform for all the users.

Users who own large websites that have a heavy flow of traffic should consider dedicated hosting. These users do not mind paying extra for customized services in return for enhanced speed, security and technical privileges. With dedicated hosting, the site is loaded quickly. The owner can easily access and change the contents as desired.

There are a significant number of positive features of dedicated hosting, such as customized services and on-site support. Hardware and software requirements can be modified, depending on the needs of clients. Website uptime can be enhanced by on-site support and monitoring results. Uptime refers to the percentage of time that the website is running. A longer uptime increases the site?s reliability. Option of data and power backup is another added feature. Clients need not buy updated or maintain equipment, because the service provider looks them after. Upgrading to a better service is cheaper.

The downside of dedicated servers is related to expenses and a few other limitations. The monthly fees charged by service providers may seem rather steep over a long period of time, depending on the way it is used. This makes users consider purchasing a server, and using a co-location facility. This alternative allows a number of users to pool in their resources to set up a data center. Certain dedicated servers may restrict the use of IRC (Internet Relay Chat) or prohibit from posting adult content.

Dedicated Hosting provides detailed information on Dedicated Hosting, Dedicated Web Hosting, Dedicated Hosting Servers, Dedicated Web Server Hosting and more. Dedicated Hosting is affiliated with FTP Site Hosting.

The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.

Your customers receive three kinds of email:

1. Email from family and friends�?”personal.
2. Email from colleagues and suppliers�?”work.
3. Email from advertisers�?”legitimate and spam.

The least important of these emails, in the mind of your customers, are the promotional messages from you and me. Most customers say granny comes first, the boss second, and purported wives of deposed Nigerian leaders last.

That�??s because your customers and prospects read newspapers and magazines, and watch television, for the news and entertainment, not the advertisements. Your sales pitch is an intrusion. Same goes for the phone. They use it to talk with people they care about, which does not include telemarketers. Same goes for email. Your customers and prospects read it primarily to learn stuff and to do stuff, not to buy stuff.

Which is why I recently unsubscribed from a popular email newsletter. All it seemed to do was pitch products. Just about every issue tried to sell me something instead of teach me something. The author is a well-known and well-liked consultant and author. I like him. I signed up to learn from him. But just about all that he did was pitch me his products week after week. So I said sayonara.

Start with your subject line. �??Grandpa is in hospital�?� will arrest the attention or your reader sooner than a subject line that says �??Our furniture sale has many bargains for you.�?� So think of how you would grab the attention of a loved one in a letter or phone call, then write your email subject line using that same visceral power (while telling the truth, of course).

Next comes your salutation. Don�??t use �??Dear Customer�?� or any of its lame cousins. Address your reader by name. Say �??Dear Alan,�?� or �??Dear Mr. Sharpe.�?� You address family members, colleagues and vendors by name because you have a relationship with them. Extend the same familiarity to your customers and opt-in email prospects and they will immediately feel more inclined to read your offer.

Then, write only about things that are of the greatest concern to your readers. Appeal to their self-interest. You mail birthday cards to your friends and family. You phone mum and dad on their wedding anniversary. Do the same in your promotional emails, sort of, by putting your readers first, making them the star of every email, and making them feel important to you and appreciated.

They�??ll love you for it.

—-
About the author
Alan Sharpe is a direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.

© 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

Pay-per-click advertising is a popular and modern form of advertising used on websites, online ad networks, and search engines. The basic premise behind how pay-per-click advertising works is that You, as an advertiser bid on �??keywords�?� relating to your industry that you feel potential customers will type into the search bar when they are looking for a product or service.

When a person enters a keyword that matches your developed keyword list, your ad may end up appearing on the results page of that search. When it does, you pay only when this potential customer clicks on your ad and follows it through to your site. Pay-per-click advertising has the potential to be very cost-effective if used properly.

Pay-per-click advertising also often appears on content network websites. In this situation, ad networks including Google AdSense and Yahoo! Publisher will attempt to provide ads that are relevant to the content of the page where they appear. No search function is involved in this case, which can draw in the random reader element, thus increasing potential visits and sales.

The three largest pay-per-click advertising systems are Google AdWords, Yahoo! Search Marketing, and MSN adCenter. Using any of these three systems is advisable due to the popularity of the related search engines.

Pay-Per-Click Advertising �?” Costs

Depending on the search engine you are working with, the minimum prices per-click tend to start at $0.01. It�??s possible to start at as high as $0.50 for more popular terms on the big engines. What this means is that every time a person clicks your advertised link, you pay the pre-determined cost for that click.

This can have potential to cost you a major amount of ad dollars as hits to your site increase, but the strategy is that the influx of customers will generate a profit that more than makes up for the costs. Your costs can be high depending on the keywords you have selected, in addition to this. Going with highly-competitive and sought-after terms that start at high prices means you can drain your budget rapidly without careful planning.

Pay-per-click advertising can be immensely profitable, however, when you work with your advertising department or with professional contractors to ensure that your plans are sound. By determining which keywords are too high-risk you can avoid potential money-sinks and instead focus on more lucrative terms. On the same hand, you can determine which keywords happen to be low-value and thus not worth concentrating upon in order to avoid wasted resources on the opposite spectrum.

Pay-Per-Click Advertising �?” Competition

Pay-per-click advertising, like any other form of advertising, can be highly competitive. The best keywords will be sought out by your competitors, who will attempt to deny you the ability to make use of them. In turn, you will be attempting to do the same to them to ensure that the reader traffic is directed only to your site.

Getting caught up in the pay-per-click advertising competition game can cause incredible strain on your budget, and so it is best to consider whether or not abandoning certain high-demand keywords may be more beneficial in the end. The best way to be prepared to make this decision is to be armed with as much pertinent information about the keywords as possible so that you can make effective alternative choices.

Once you have developed effective pay-per-click advertising strategies and learned how to get one up on your competition, you will start to enjoy the benefits. Increased levels of serious customers to your website will mean an increase in solid inquiries and sales, which will allow you to build up a budget for even greater campaigns to follow.

About Barry Byers

Barry is a co-founder of small business marketing agency, Wolf21and co-director of training of Search Engine Academy Montreal and Toronto. Barry teaches 2-day beginner, 3-day advanced, and 5-day all-inclusive “hands on” search engine marketing workshops in the Greater Montreal, Quebec and Greater Toronto, Ontario areas.

About WOLF21

WOLF21, created in 1996 is a certified marketing representative (CMR) and a member of the Yellow Pages Association (YPA). The company is also certified in Advanced Search Engine Optimization and Pay Per Click Advertising. The company offers National and Regional Yellow Pages advertising program management and International Search Engine Marketing Services taking an important step in the convergence of Yellow Pages advertising and Search Engine Marketing.http://www.wolf21.com

About Search Engine Academy The Search Engine Academy is the first search engine optimization training designed for people with little or no previous experience with SEO. http://www.searchengineacademy.ca

Affiliate Marketers spend a lot of time and money on Google Adwords, most of it for �??GoogleCash�?� type direct-link affiliate marketing. The money is spent �??buying�?� keywords, hoping that when someone searches on that keyword, they will see their ad, click on it, and purchase whatever is at the other end. Their cost is a direct result of how many keywords they have to buy in order to cover all the possible search terms someone might use when looking for whatever they happen to be selling. But as most PPC affiliate marketer learn, all keywords are not created equally. They tend to follow the �??80-20 Rule�?�: 20% of the keywords account for 80% of the sales. If these advertisers could avoid paying for the low-performing 80%, and buy only the 20% that convert into sales, all of their ad campaigns would be successful. Recently I heard of a program called Affiliate Radar which claims to improve the ROI of pay-per-click advertising. Affiliate Radar is a new program designed to track each keyword individually, enabling the advertiser to see which one’s are ‘winners’, and which are ‘losers’.

In my blog, Improve Your Internet Marketing, I spend a lot of time going over the basics Internet marketing, as well as the tools that can help to achieve success. I stress the importance of keyword research, particularly for Affiliate Marketing. But even the best keyword research is blinded if you cannot track individual keywords. And while Google offers tracking within Adwords, it often requires code to be placed on the product sales page, which is a problem if you’re marketing someone else’s product through Clickbank, Commission Junction, ModernClick, or any of the other affiliate networks.

Affiliate Radar attempts to solve that problem by generating unique tracking codes for each keyword that are then passed to the affiliate network, and then returned to Affiliate Radar through their sales reports. This enables the application to �??know�?� which keywords are responsible for each sale. The idea is, by seeing which keywords result in a sale and which do not, an Affiliate Marketer can trim their keyword list to avoid paying for keywords that lose money

There are a few other products on the market that can do some of the keyword tracking, such as Google Cash Automator, however Affiliate Radar appears to be the only one that provides transportability between the search engines. This lets a PPC advertiser duplicate a Google campaign on MSN Adcenter and Yahoo, and vice-versa. Most Affiliate Marketers make the costly mistake of limiting their ads to Google because it can be very time-consuming and tedious to manually copy campaigns. By providing an easy way to move campaigns between Google, Yahoo, and MSN’s Adcenter, they are more likely to move their successful campaigns onto each platform. This means that in theory, someone can take their ‘profitable’ campaign from Google, and duplicate it on the other search engines without having to manually set up each one, a task so tedious and time consuming that most Internet marketers willingly leave money on the table rather than go through the effort.

Affiliate Radar has another feature that I found very interesting, the Offer Vault. This is a searchable database of product offers from the major affiliate networks. This allows me to search across different affiliate networks by keyword, showing me all offers that match my search. This addresses another common Affiliate Marketers problem of finding affiliate offers for specific niches they are attempting to target.

Keyword tracking is essential for PPC success, and by itself can improve ROI tremendously. By further combining the keyword tracking capability of Affiliate Radar with a campaign-generating program such as SpeedPPC and an ad spying program such as ZamDoo, an enterprising marketer can piece now together an end-to-end affiliate marketing �??system�?� that has the potential to increase their reach and effectiveness.

Michael Ullman

Improve Your Internet Marketing; and
Melanies Tips Free Affiliate Marketing Newsletter!

Our website is getting 20 clicks per day, and yet you’re only getting two or three dollars per day. What gives? Why aren’t you seeing the big bucks that you’ve been expecting? What went wrong? What happened? Why has AdSense failed?

AdSense isn’t broken, your expectations are.

Way back in February, I had the opportunity to experience (for a day) success with contextual advertising. Since the program I was using at the time is no longer in business, here are the numbers that generated some cash over the course of that day:

Page views: 6,875
Clicks: 667
Earnings: $128

If you divide 128 by 667 (money earned by number of clicks) you can determine that the average cost per click is just under 20 cents. Now, if you assume that I had only received 20 clicks, instead of nearly 700, my total earnings for that day would be just under $4.

Also of note is my click through rate: with almost 7,000 page views, and almost 700 clicks, my click through rate (CTR) was nearly 10%. If the implementation of my advertisements was poorly done then my CTR would plummet to possibly 1%, or lower. Many websites still treat contextual ads like advertisements and separate them from the content, which results in the same poor CTR that banner ads tend to get.

Finally, my website attracted low paying advertisements. The advertisements were limited to eBay and some other online auction websites. Had my website attracted different, higher paying, ads I could have doubled, tripled, or even quadrupled the amount of money I made on that day.

From all of this data we can conclude the following:

• Generating revenue from pay per click contextual advertisements is a statistics game. Like black jack, poker, and the stock market, PPC can be broken down into number.
• Pay per click advertising is a numbers game. At its core it becomes a ratio between number of clicks and number of visitors. With a proper implementation, contextual ads can bring in a click:visitors ratio of 1:10 (1 click per 10 visitors), while poor implementations can expect a ratio of 1:100 (or 1%).
• The amount earned per click is a variable multiplier that averages out over a period of time. While there are statistical anomalies on the high and low end of the earnings per click, you will find that your clicks will reach an average that you can come to depend on.
• Since this is a game of numbers, the number of page views (your traffic) has a direct impact on the number of clicks, therefore as page views increases, clicks do too.

So, has AdSense failed? No. AdSense (and indeed, contextual advertising) is nothing more than a mathematical formula, whose variable are filled in with numbers that you generate. Sure, there may be variances to the high or low end of the earnings spectrum (some days people just don’t click, it happens), but that’s the nature of mathematical statistics, and the nature of AdSense.

Jason Pullara has run a successful sole proprietorship in New York City building, repairing, and maintaining workstations and personal computers for local businesses and consumers for 5 years, and currently runs a successful content marketing website at Geekstreak.

I often get asked what the secret is to making money with Google’s AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. “What’s the magic formula?” they ask me. If they’re non-technical, I point them straight to my first AdSense book, Make Easy Money with Google, and assure them that they’ll learn everything they need from it. They may think it’s hard, but it’s not.

But what about the technical people? By this I mean the people who’ve already set up a blog or website, who have registered domain names, who are comfortable with basic Internet terminology and concepts. What is the “AdSense formula”?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense “secret” directly or indirectly from this formula. Do you want to earn more with AdSense? You have two ways of doing it:

• Increase the number of clicks, and/or
• Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally both. It’s an obvious formula, yes, but it’s amazing how many people lose sight of it in their quest for increased AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:

• Increase the traffic to the site, and/or
• Adjust the ads to make them more “clickable”

Getting traffic is hard and takes time, so don’t look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT “buy” traffic or use “link farms” or other dubious techniques. Other tips for getting traffic:

1. Publish articles, even free ones, with links back to your site.
2. Include a link to your site in the signature at the bottom of your emails or in any forum postings you make (if the forum allows it).
3. Participate in forums/groups related to the content of your site or blog. The key is to participate, not lurk, and don’t just post messages promoting your site.
4. Add comments (relevant ones only, please) to other blogs, you can usually link back to yours. (This won’t help your search engine rankings, but it may allow others who are reading those comments to find your own site.)
5. Syndicate your content (trivial if you have a blog) and make sure that the content is registered with syndication aggregators.
6. List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

1. Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map for AdSense publishers.
2. Choose the best AdSense ad format that works for your site.
3. Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies for the details.

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:

• Carefully targeting your content, and/or
• Filtering out and avoiding low-paying ads

Content targeting isn’t just about creating relevant, unique content. It’s also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:

• Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the “generic” terms.
• Ensuring that the keyword density of the content favors the higher-paying keyword variations. See the Vioxx Lawsuits page for an example of well-targeted ads due to appropriate keyword density.

And to reduce the occurrence of lower-paying ads, consider these two strategies:

1. Use AdSense’s competitive filter mechanism to screen out the ads that you don’t want.
2. Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the “less is more” strategy favors the higher-paying ads.

There’s No Magic

As you can see, there’s no magic involved to increasing your AdSense earnings. The Fundamental AdSense Formula is easy to understand, but that doesn’t mean it’s easy to apply the formula. It takes time and effort to do it, just like most things.

Copyright 2005 by Eric Giguere. Permission is granted to reproduce the article in electronic newsletters or on websites provided that the complete article text is included, unchanged, and that neither the copyright declaration nor this license are removed.

Eric Giguere is the author of Uncommon AdSense, the must-have book for AdSense publishers, and the writer of the award-nominated Make Easy Money with Google and AdSense blog.

Although it seems as if Google AdWords is becoming more and more expensive by the day, there are many things you can do to help your AdWords bid management skills. Here’s a quick list of things to do to increase your AdWords bid management techniques to help you spend less money in advertising.

• Use your daily budget. Most people want more traffic so they increase their daily budget. Yes, this will get you more traffic, but only set your daily budget to what you can afford. If you haven’t sold anything from your advertising, never increase your daily budget above $10.
• Don’t bid on keywords you can’t afford. Just because your AdWords bid requires you to pay $0.50 or more to activate your keyword doesn’t mean you have to. Most products require 100-200 clicks to make a sale. Determine how much you can afford per keyword based on the number of clicks it takes to make a sale and never bid more than that.
• Don’t pay more for keywords just to get a number 1,2 or 3 ad position. First page positions should always be your goal, but as long as your ad appears on the first page, you shouldn’t raise your bids. Even position 8.0 is desirable. If you increase your bids to get a number 1 rank you’re just spending more money. Use your text ads to get the clicks, not your ad’s position.
• Play it smart. Don’t ever bid more than you can afford. I personally rarely bid more than $0.20 per click on any keyword. The less your AdWord bid is, the more profit you can make. Spending $0.50 per click means you have to make at least $50-100 per sale to make a profit.

Although most of these AdWords Bid Management tips seem like a no-brainer, you’d be surprised at the number of advertisers that pay ridiculous amounts of money when they don’t have to. Always remember it’s much easier to make a profit when you spend less in advertising.

I’ve currently been advertising on Google AdWords for more than seven years and am actually recognized as a Google Certified Advertising Professional. I have put all of the information I know about succeeding with Google AdWords into an online guide called Google Money Pro. Feel free to check my credentials or to email me (I will respond within 48 hours), just go to my website to do this. Click Here to go to my website and download Google Money Pro.

Steven Holdaway is currently one of 800 Google Qualified Advertising Professionals in the world. He has over 7 years online advertising experience and is the author of the Google AdWords guide “Google Money Pro” with several thousand happy readers.